The core idea of the article is the existence of complicated array of deterrent factors that influences innovation activity of agriculture organizations, and subjective, psychological factors among those factors as well. The main goal of this work is to assess the top management and proprietors’ of AIC enterprises readiness to implement the innovations. As a research’ working hypothesis used the decisive role of human factor in answering the question whether to innovate or not.

Developing irrigation technology for a diversity of farmers with rapidly changing demands can be hard for designers, especially when the technology concerns smallholders in developing countries. Innovation networks supporting the adopted technology increasingly include both globalised players and very local actors, making innovation intermediaries capable of translating innovation issues for different actors increasingly indispensable.

Participatory Guarantee Systems (PGS) and short organic supply chains have emerged as promising solutions for smallholder farmers to provide organic produce to nearby consumers. PGS is an institutional innovation that builds trust among producers, traders and consumers through a low-cost transparent and participatory certification mechanism. They have particularly gained a foothold among smallholder farmers in middle- income countries, where third-party certification costs are often unaffordable.

The Korea National University of Agriculture and Fisheries (KNUAF)'s innovative program is helping South Korea overcome issues relating to its ageing rural population while simultaneously developing elite human resources to establish and promote a highly competent agriculture sector. Since its inception, the KNUAF has been producing young highly competent professionals to manage its high tech agriculture either as entrepreneurs or farm managers.