The aim of this study is try to assess the potential of a hybrid approach to unravel consumer behaviour in agri-food markets. Concretely, the hybridization of the attitudinal approach, by means of the classical-utility theory, is explored, which represents a novelty in the literature where those attempts are truly scarce for foodstuffs.

Among other functions, the INIA is involved in national and international cooperation in the field of agri-food research. The process of identifying and classifying gaps in our knowledge forms an essential part of this effort. This article describes that process, the tools and the materials used to achieve the final objective, namely, the identification of research priorities in the Spanish agri-food sector in order to deal with the societal challenges posed by society and the stakeholders involved.

The aim of this paper is to analyse whether the family control exerts a significant influence on profitability in agri-food companies that have been vertically integrated. This assumption is based on the idea that family-owned firms better overcome the internal conflict that arises in a company by reducing transaction costs. We have analysed the determinants of the profitability and its annual increase, considering the kind of company and its sector

The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’ innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain

This paper studies the relationship between internationalization and performance in agri-food firms. In line with the recent literature, it analyses the effects of the degree of internationalization using a uniform sample, a long-term focus and a measure that combines export intensity and regional diversification. The study empirically confirms the hypothesis of a horizontal S-curve relationship between geographical diversification and performance and identifies three phase

This paper aims to analyze the innovative effort of the agri-food system (AFS) in the Valencian Autonomous Community (VC), Spain, estimating the intensity of innovation in each subsector of the AFS. The analysis distinguishes between the direct and indirect (or induced) innovation intensities incorporated by the acquisition of inputs from other subsectors produced in the VC or in the rest of Spain. The methodology employed is based on the inputoutput framework combined with data of technological innovation in enterprises.

Public administrations have in recent years developed programs of public funding for innovation to boost the competitiveness of business. The study of how companies have used these funding sources generates knowledge to improve the design of support for private innovation and to provide advice for innovative companies. This paper investigates these issues in the agri-food sector which is of particular interest as it is comprised mainly of small and medium enterprises with a wide regional presence and interaction with their local environment.

Farmers’ views on research and extension services (RES) included in the Agricultural Knowledge and Innovation System are rarely investigated. This study analyses the relationship between key factors of innovation behaviour (market orientation, learning orientation, and innovation attitude) and the use of RES through structural equation modelling, focusing on small-scale agricultural holdings. Market orientation and learning orientation appear to be positively correlated, confirming that synergies between both factors provide a background for innovativeness.

This study focused on analysing the determinants of farmer participation in direct marketing channels using the case of the cassava sector in the Oyo State of Nigeria. The Bivariate Tobit model was applied in the empirical analysis, based on a primary dataset generated from 400 rural cassava farmers from the Oyo State of Nigeria. The main objective of this study was to analyse the effects of the determinants of farmer decision to either participate in the processor or middlemen marketing channels in the Oyo State of Nigeria.