Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices
Ver los resultados en:
Región:
ISSN:
2171-9292
Licencia de recurso:
Derechos sujetos al permiso del propietario
Tipo:
Artículo de revista
Revista:
Spanish Journal of Agricultural Research
Número:
17
Volumen:
2
Descripción:
The aim of this study is try to assess the potential of a hybrid approach to unravel consumer behaviour in agri-food markets. Concretely, the hybridization of the attitudinal approach, by means of the classical-utility theory, is explored, which represents a novelty in the literature where those attempts are truly scarce for foodstuffs.
Año de publicación:
2019
Palabras clave:
consumer behaviour; theory of planned behaviour; classical utility economic theory; olive oil markets; structural equation modelling; partial least squares