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HomeResourcesA Service Design Research on New Information Technology of Fruit Brand Experience and Innovation

A Service Design Research on New Information Technology of Fruit Brand Experience and Innovation



View results in:
https://doi.org/10.1007/978-3-319-07308-8_11
DOI: 
10.1007/978-3-319-07308-8_11
ISBN: 
978-3-319-07308-8
Provider: 
Springer
Licensing of resource: 
Creative Commons Attribution (CC BY)
Type: 
conference paper
Author(s): 
Yin L.
Li B.B.
Shengli L.
Publisher(s): 
Springer
Description: 

This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd

Publication year: 
2014
Keywords: 
New information technology
Fruit brand
Brand Experience
Brand innovation
Product service design