This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd
African agriculture is currently at a crossroads, at which persistent food shortages are compounded by threats from climate change. But, as this book argues, Africa can feed itself in a generation and help contribute to global food security. To achieve...
Los artículos reunidos en este volumen se basan en las ponencias presentadas por los expertos que participaron en el seminario internacional “Políticas para la agricultura en América Latina y el Caribe: competitividad, sostenibilidad e inclusión social”, realizado en la sede...
Information and Communication Technology (ICT) development strategy in Chinese rural areas is an indispensable part of national development strategies. This paper reviews the ICT framework in agriculture and rural areas launched by the Department of Agriculture in China. It compares...
This paper, presented at "Food 360°: International Conference-cum-Exhibition on Agribusiness and Food Processing, November 05-06, 2012, Hotel Taj Krishna, Hyderabad", focuses on Indian agriculture, which remains the most important sector for India. However, despite its importance, various indicators from the sector show that...
The Asia-Pacific Association of Agricultural Research Institutions (APAARI) in collaboration with the Australian Centre for International Agricultural Research (ACIAR), Department of Agriculture (DOA), Thailand, Food and Agriculture Organization of the United Nations – Regional Office for Asia and the Pacific...