The study responds to the request by farmers in the Hohoe and Jasikan Rice Innovation Platforms, to identify traders and consumers’ rice preferences to enable them produce rice varieties that meet users’ demands. The study provided strategic guidelines for the development of a marketing and promotional plan for locally produced rice in Ghana. The report is structured as follows: Chapter one introduces the study including the study objectives, design and methodology. Chapter two presents findings of the market study with a focus on rice traders in Accra and Hohoe while Chapter three provides the findings of the consumer studies carried
out in Accra and Hohoe. Chapter four presents the proposed marketing and promotional plan for locally produced rice as well as recommendations for improving the local rice value chain
The Government of Mozambique is seeking to achieve its strategic objectives and targets for socio-economic and political development by intensifying the implementation of its five-year government plan (PQG). It is also taking preparatory steps for the next phase of its...
This report aims to analyse the rice innovation platform in Mali. Starts showing the most recent data about production, area, importation and exportation. Discuss about the importance of the rice in the Malian economy, describe the main frameworks of the...
This report describes the 2012 NAIS Assessment was piloted in 4 countries: Botswana, Ghana, Kenya and Zambia. Data were collected through a survey questionnaire, open-ended interview questions, and data mining of secondary sources. A team led by a national coordinator took...
TAP and its partners carried out regional surveys in Asia, Africa and Central America to assess priorities, capacities and needs in national agricultural innovation systems. This document provides a Regional synthesis report on capacity needs assessment for agricultural innovation in Africa. FARA was...
This note presents an analysis of the obstacles and opportunities for STP’s agriculture value chains, assesses the main sector risks, and provides a series of public sector recommendations for increased private sector investment. While the country will remain a net...