Agricultural marketing is the main driving force for economic growth. But it is poorly developed in most developing countries. The main cause for the poor development of the agricultural production is the poor development of the agricultural marketing. To overcome this problem the government of Ethiopia has developed a master plan to enhance market oriented production. To realize this plan different projects have been developed and implemented in different parts of the country.

To achieve the Sustainable Development Goals, research concepts and empirical evi-dence are needed to upgrade smallholder activities within local value chains (LVCs) of many developing countries. Yet, comprehensive gender-sensitive investigations ofthe evolution and multiplicity of governance in whole food systems with parallel functioning of local and modern value chains (MVCs) are greatly underrepresented inthe scientific literature.