This presentation argues the need of green growth in agriculture, analyzes features of the innovation systems and ends with some policies practices. The presentation has been prepared for "Innovation and Modernising the Rural Economy", OECD’s 8th Rural Development Policy Conference, 3-5 October 2012 (Krasnoyarsk, Russian Federation).

Dairy farmers in the northern regions of New Zealand expressed widespread dissatisfaction with the performance and persistence of their pastures following drought conditions in 2007/08. Farmers were becoming disillusioned with the practice of renewing pasture as a means to introduce modern perennial ryegrass cultivars in their paddocks. This paper describes the formation and operation of an innovation network, consisting of private and public sector actors, that was formed in 2010 to improve the quality and consistency of advice provided to farmers.

The focus of this paper is on how the institutional arrangements within the on-farm sector of the New Zealand dairy industry influence industry participants and encourage them to be innovative, in the context of industry productivity goals. The authors will present and discuss an approach to policy systems analysis that facilitates shared understanding between system participants and enables strategies for change to be identified.

This paper makes a contribution to understanding the impact of relational trust, as embodied within bonding, bridging and linking social capital, on rural innovation. Using cases of multi-stakeholder groups who work together on shared problems it explores how social capital and different forms of trust (companion, competence and commitment) influence rural innovation processes. Looking at both the ‘bright’ and ‘dark’ side of social capital, our focus is on how social capital and trust constrain and enable the process of innovation.

This paper makes a contribution to understanding the impact of relational trust, as embodied within bonding, bridging and linking social capital, on rural innovation. Using cases of multi-stakeholder groups who work together on shared problems it explores how social capital and different forms of trust (companion, competence and commitment) influence rural innovation processes. Looking at both the ‘bright’ and ‘dark’ side of social capital, our focus is on how social capital and trust constrain and enable the process of innovation.

This study identifies systemic problems in the New Zealand Agricultural Innovation System (AIS) in relation to the AIS capacity to enact a co-innovation approach, in which all relevant actors in the agricultural sector contribute to combined technological, social and institutional change. Systemic problems are factors that negatively influence the direction and speed of co-innovation and impede the development and functioning of innovation systems. The contribution in the paper is twofold.

Social media (SM) such as Twitter and Facebook are new communication tools for rural communities, and SM has enabled the creation of rural social networks. Increased use by farmers of 'mobile digital devices' and better rural access to broadband services have enhanced so that SM is being used to support farming decisions. However, in depth studies on how SM is used for knowledge sharing amongst farmers and the role of rural professionals (e.g. advisors) in this space is an emergent field with limited literature.

The aim of this study is to explore how the governance of a global food value chain can facilitate the value chain’s market orientation. The study applies a multiple case study design. Four in-depth case studies were conducted on global food value chains from New Zealand to Western Europe dealing with the products apples, kiwis, venison and lamb. Interviews were conducted with actors from these four value chains in the Netherlands as well as in New Zealand. In each value chain actors with similar functions were interviewed in order to make the results comparable.

In this paper its argued that when flexibly applied and adapted to capture dynamics typical in systems innovation projects, the Log Frame Approach (LFA) ( and logical frameworks have considerable utility to support evaluation for both learning and accountability, and for identifying and addressing institutional logics, which leads to system innovation.

Primary Innovation is a five year collaborative initiative demonstrating and evaluating co-innovation, a systemic approach to innovation addressing complex problems, in five ‘innovation projects’ (active case studies) in different agricultural industries. In defining the elements of co-innovation, Primary Innovation has emphasised nine principles which guide activity in the innovation projects.