Agriculture is the back bone of Indian economy. Time bound high-quality agro services are essential for the growth of agriculture in our country. The present study was conducted among the beneficiary farmers Agro Service Centres in Kerala, during the year 2018-19. The sample of the study comprised 120 farmers from purposively selected 26 Agro Service Centres. Performance effectiveness of Agro Service Centres was measured in terms of Performance Effectiveness Index (PEI). Based on the analysis of data, it was found that 40 per cent of the farmers placed the ASCs into high category of Performance Effectiveness Index. Most of the farmers had placed the ASCs into high- performance effectiveness category in the dissemination of information and technology
This paper briefly analyse the genesis, development and change in public sector-led extension approaches in India showing its temporal pattern, emerging innovations in extension approaches and the way forward. It discusses decentralized, community based, pluralistic extension approaches and their opportunities...
This research aimed to figure out the attitude and readiness of agriculture extension officers in using the Information and Communication Technology. Data collection was done through a survey with total sample 60 respondents. Data gained were primary data from questionnaire...
This paper draws lessons from selected country experiences of adaptation and innovation in pursuit of food security goals. It reviews three cases of systems of innovation operating in contrasting regional, socio-economic and agro-ecological contexts, in terms of four features of...
WhatsApp sends real-time messages and is one of the world’s most popular communication applications in the 21st century. The present study highlights and examines the domestication of WhatsApp among farmers. An exhaustive whatsapp user list was prepared from each village...
There is great untapped potential for farm mechanization to support rural development initiatives in low- and middle-income countries. As technology transfer of large machinery from high-income countries was ineffective during the 1980s and 90s, mechanization options were developed appropriate to...