The core idea of the article below is the existence of complicated array of deterrent factors that influences innovation activity of agriculture organizations, and subjective, psychological factors among those factors as well. The main goal of this work is to assess the top management and proprietors’ of AIC enterprises readiness to implement the innovations. As a research’ working hypothesis used the decisive role of human factor in answering the question whether to innovate or not.
This paper aims to explore the new challenges encountered in the education of innovation and entrepreneurship in agricultural colleges and universities as well as the new perspectives and possibilities brought by the new agricultural construction for the education of innovation and entrepreneurship in agricultural colleges and universities. Based on the perspective of the construction of new agricultural science, schools need to integrate innovation and entrepreneurship education with all educational work in schools.