This paper investigates the current research on how consumers select the foods they buy and how they define ‘quality’. Consumer decisions are complex and whilst a few consumers prioritise local above all other factors when selecting food, for most local is simply one of multiple factors which influence the food choices they make. Short Food Chains are not necessarily local but are based on supply chains with fewer steps in the chain from producer to consumer. Short Food Chains ensure that
A “farmers’ market” identifies a common area where farmers meet periodically to sell food products which do not need to be processed before consumption. Farmers’ markets have recently experienced steady growth mainly due to increasing demand for traditional foods and rising consumers’ interest towards locally produced food products. It is also the case that they provide transparency along the supply chain and decrease information asymmetries.
Short Food Supply Chains (SFSCs) are central to the alternative food movement discourse. SFSCs are based upon the interrelations among actors who are directly involved in the production, processing, distribution, and consumption of food products. They depend upon actors mobilising resources of various kinds: skills; knowledge; labour; capital; buildings etc. External factors such as policies and regulations can also encourage the creation of these shorter chains. The development of SFSCs can still be hindered by a range of other factors.
The Agribusiness for Trade Competitiveness Project (ATC-P), branded as Katalyst, is a pioneer market systems development project contributing to sustainable poverty reduction in Bangladesh. It is implemented by Swisscontact under the umbrella of the Ministry of Commerce, Government of Bangladesh. The project has been operating in Bangladesh since 2003 in three phases.
This publication is providing a glimpse into how Katalyst is realising systemic change by making market systems more inclusive. As a result of the systemic changes, farmers are empowered to increase their incomes and improve their livelihoods, private companies are changing their business models as they recognize the buying power of small farmers and cater to their needs, and the public sector fulfills its role of supporting the poor more effectively by creating conducive enabling environments.
This booklet describes some recent, stand-out innovations and achievements that are the fruits of this future-oriented partnership, fully supported by the Katalyst project. As Katalyst is in its third phase of operations, some of the milestone achievements of the project are reviewed. The project expects to expand on these successful models to be implemented throughout Bangladesh.
Voices of Change brings you stories that are representative of the wide range of Katalyst’s work across Bangladesh. The project uses the market development approach, which is an indirect way of working to change the existing market systems as a means to benefit the poor people. In these stories, the beneficiaries share with you the constraints they faced as well as the solutions they found to bring about radical changes in their lives.
In 2014-2016, Katalyst project and the Bangladesh Crop Protection Association (BCPA) extended their work by training farmers, women, retailers and pesticide spray men on the safe and judicious use of pesticides (SUP). This initiative improved the ability of farmers to select the right types of pesticide, and to use them appropriately with the correct dosage.
Katalyst project has been facilitating awareness raising on the importance of balanced fertiliser application in Bangladesh since 2006.
Earlier high-value Tilapia, Koi and Pangus fry are mostly bought by lead farmers only while small farmers use low-yielding local species. A breakthrough was reached during Phase 2 of the Katalyst project, when hatcheries started marketing high-yielding fish fingerlings to small farmers. The promotion included pond management and cultivation improvements that further increased farmers’ productivity.