This paper investigates the current research on how consumers select the foods they buy and how they define ‘quality’. Consumer decisions are complex and whilst a few consumers prioritise local above all other factors when selecting food, for most local is simply one of multiple factors which influence the food choices they make. Short Food Chains are not necessarily local but are based on supply chains with fewer steps in the chain from producer to consumer. Short Food Chains ensure that
more of the value of the food is returned to producers and allows consumers to have a more direct connection to where and how their food was produced. Short Food Chains tend to exhibit features which consumers increasingly value, whether these be traceability and provenance, organic, familiarity, tradition or a connection to a specific place and culture. These strengths of Short Food Chains suggest that there is real potential to see major growth in this sector in the coming decade. As Kotler
observed, you have to sell to the pocket, the heart and the soul and, in the food sector, embracing Short Food Chains can help producers to do this
This paper studies the relationship between internationalization and performance in agri-food firms. In line with the recent literature, it analyses the effects of the degree of internationalization using a uniform sample, a long-term focus and a measure that combines export...
The aim of this study is to explore how the governance of a global food value chain can facilitate the value chain’s market orientation. The study applies a multiple case study design. Four in-depth case studies were conducted on global...
La agricultura intensiva mediterránea ha desarrollado en el último tercio del siglo XX importantes concentraciones territoriales de la actividad productiva de frutas y hortalizas en áreas determinadas del litoral español. Las ubicaciones de estos sistemas productivos de origen agrícola responden...
En este artículo se analiza la calidad y la gestión ambiental en las actividades que desempeñan los viveristas, productores, empacadores y transportistas, los cuales forman la cadena de valor en las empresas que exportan aguacate a los Estados Unidos de...
El mango y los desechos generados durante su comercialización o su procesamiento son una fuente muy importante de compuestos bioactivos de alto valor agregado, en particular fibra dietaria, micronutrientes, polifenoles, carotenoides, entre muchos otros. Los cuales pueden valorizarse a través...