Meeting rising global demand for food and responding to changes such as climate change, globalization, and urbanization will thus require good policy, sustained investments, and innovation – not business as usual. Agricultural innovation enables the agriculture sector, farmers and rural entrepreneurs to adapt rapidly when challenges occur and to respond readily when new opportunities arise – for example in the fields of technology and markets.
The New Extensionist is a global view of extension and advisory services (EAS) that reinvents and clearly articulates the role of EAS in the rapidly-changing rural context. It argues for an expanded role for EAS within agricultural innovation systems (AIS) and development of new capacities at different levels to play this role.