Mission-Oriented What? A Brief Guide to Mission Terminology

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Creative Commons Attribution 3.0 IGO (CC BY 3.0 IGO)
Jonason, D.

Despite the concept's widespread popularity, the terminology surrounding missions can come across as convoluted. This is understandable, given that the term - which denotes ambitious, time bound, cross-sectoral and measurable policy objectives to address grand societal challenges such as climate change mitigation, biosphere restoration or tackling health inequities - has proven to be both deceptively intricate and remarkably versatile. It has evolved into a catch-all to describe various endeavours at different levels of policymaking, ultimately leading to confusion among even the most tuned-in of observers.

In this light, we propose an overview of some key mission-related terms and how they relate to one another, as we think of and conceptualise them at the OECD Mission Action Lab.

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European Commission Collaboration
Mission-oriented innovation