This study examines the effectiveness of mobile as a novel approach for providing targeted and equitable agri-advisory services to farmers at scale. A cross-sectional survey of farmers registered on CABI's Direct2Farm (D2F) user database was undertaken using a combination of telephone interviews, household survey and focus group discussions covering six states in India. Was used mixed method approach that utilized both quantitative and qualitative data collection methods. The study population comprised farmers from the CABI-D2F Registered User Database of 400,000, from which a representative sample was obtained. Data for the study were collected in two waves; November 2015 – February 2016, and August – September 2016. We used telephone interviews, Focus Group Discussions (FGDs) and face-to-face interviews for data collection
The Asia-Pacific Association of Agricultural Research Institutions (APAARI) in collaboration with the Australian Centre for International Agricultural Research (ACIAR), Department of Agriculture (DOA), Thailand, Food and Agriculture Organization of the United Nations – Regional Office for Asia and the Pacific...
WhatsApp sends real-time messages and is one of the world’s most popular communication applications in the 21st century. The present study highlights and examines the domestication of WhatsApp among farmers. An exhaustive whatsapp user list was prepared from each village...
This presentation was realized for the Global Conference on Agricultural Research & Development at
Montpellier, France, which was held on March 28-31, 2010. The author presents the topic of Agricultural Extension in India and includes the experience of the...
Recent experiences in participatory video-making raise the question of how best to use this medium for enhancing local seed innovation systems. Embedded in a mini-process of participatory action research, two styles of participatory video—scripted and scriptless—were tested and assessed together...
In order to realize the potential of agricultural innovation in family farming, national priorities of sustainably increasing food production and productivity, and reducing hunger and poverty, require rural knowledge institutions to be stronger and communication processes to be improved. This...