Agricultural extension in the Global South can benefit greatly from the use of modern information and communication technologies (ICT). Yet, despite two decades of promising experiences, this potential is not fully realized. Here, it is reviewed the relevant research literature to inform future investments into agricultural information services that harness the full potential of digital media.The study describes a recently emerging innovation agenda that is, in part, a response to the eventualfailure of many new agro-advisory initiatives.

Rapid climatic and socio-economic changes challenge current agricultural R&D capacity. The necessary quantum leap in knowledge generation should build on the innovation capacity of farmers themselves. A novel citizen science methodology, triadic comparisons of technologies or tricot, was implemented in pilot studies in India, East Africa, and Central America. The methodology involves distributing a pool of agricultural technologies in different combinations of three to individual farmers who observe these technologies under farm conditions and compare their performance.

Rural extension is a process of work and accompaniment with the producer aimed to sustainable development of their skills. In Mexico, a series of extension models have been adapted, that goes from the US, implemented in the early 1980’s, to the hub model or innovation node (platform - demonstration module - extension area) applied since 2010 under the MasAgro Program. The aim of this paper is to analyze the various processes of extension in Mexico.