Providing smallholder farmers with support through conventional government extension approaches is challenging as the number of extension agents is decreasing. At the same time, new information and communication technologies (ICTs), such as short message services (SMS) sent via mobile phones, show considerable promise to complement existing extension services. In the UP-scaling Technology in Agriculture through Knowledge and Extension (UPTAKE) Project, ICTs were used to create awareness and increase uptake and adoption of agricultural innovations by maize farmers in Tanzania.

The quality of rural extension and advisory services is a crucial element in fostering innovation and rural development. This article aims to clarify the concept of quality of rural extension and to develop a preliminary theoretical framework. An ample literature review was conducted in search of articles on service quality and quality of rural extension and advisory services. The first part presents the main results of the literature search on quality of extension services. The definition of quality is not universal.