Green Extension is an umbrella term used to describe rural advisory services which support the scaling up of sustainable agriculture. This encompasses a range of methods to promote various types of content. What these approaches have in common is a process of socio-ecological learning, i.e., supporting farmers to analyse local problems and opportunities, and test alternative practices under local conditions.

This chapter describes the Swiss agricultural innovation system (AIS). It identifies the actors in agricultural innovation and their roles, describes the main trends in public investments in agricultural research and development (R&D), discusses the impact of agricultural policies on AIS, and describes initiatives to foster agri-food innovation. It also depicts institutional co-ordination between regional innovation systems (RIS) and the Federal Office for Agriculture’s (FOAG) advisory services at the canton level.

How do innovations move from the edges to the core of what an organization does? For maximum impact, innovations must cease to be innovative and become institutionalized and normalized.

Mission-Oriented Innovation Policies (MOIPs) are one approach that can advance the required transformations. As our colleague Philippe Larrue noted in a 2021 paper, MOIPs are "a co-ordinated package of policy and regulatory measures tailored specifically to mobilise science, technology and innovation in order to address well-defined objectives related to a societal challenge, in a defined timeframe".