The process of adopting innovation, especially with regard to precision farming (PF), is inherently complex and social, and influenced by producers, change agents, social norms and organizational pressure. An empirical analysis was conducted among Italian farmers to measure the drivers and clarify “bottlenecks” in the adoption of agricultural innovation. The purpose of this study was to analyze the socio-structural and complexity factors that affect the probability to adopt innovations and the determinants that drive an individual’s decisions.

The European small ruminants (i.e. sheep and goats) farming sector (ESRS) provides economic, social and environmental benefits to society, but is also one of the most vulnerable livestock sectors in Europe. This sector has diverse livestock species, breeds, production systems and products, which makes difficult to have a clear vision of its challenges through using conventional analyses. A multi-stakeholder and multi-step approach, including 90 surveys, was used to identify and assess the main challenges for the sustainability of the ESRS to prioritize actions.

The profound changes in European policy for farms advisory services (FAS) require a period of experimentation and results observation before the new CAP 2021-2027. This paper focuses on Measure 2 of Rural Development Programme (RDP) 2014-2020. The paper is focused on the description of case studies in three Italian regions: Campania, Emilia-Romagna and Veneto. Different Measure 2 – sub-measure 2.1 models are analyzed through a qualitative approach, using a conceptual framework adapted by Birner et al. (2009).