China is at a critical stage of transformation from traditional to modern agriculture and its agriculture and rural economic sector faces severe challenges of shortage of natural resources, environmental degradation, agricultural disasters, sluggish income growth of farmers and widening disparity between urban and rural areas. The fundamental solution to these problems lies with the advancement of agricultural science and technology.

Since agricultural scientific data are valuable resources in the field of agricultural science and technology, it is important to share scientific data in agricultural science. The paper analyses current situation and existing problems on data sharing in China, based on expounding the connotation of agricultural scientific data. Then some countermeasures and suggestions are put forward to promote the level of the agricultural scientific data sharing

This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd

With the developing of the agricultural information, it is inevitable trend of the development of agricultural electronic commercial affairs. On the basis of existing study on the development application model of e-commerce, combined with the character of the agricultural information, compared with the developing model from the theory and reality, a new development model electronic commerce of regional agriculture base on the government is put up, and such key issues as problems of the security applications, payment mode, sharing mechanisms, and legal protection are analyzed, etc.

This paper presents empirical evidence on the effects of information asymmetry in input markets on the adoption of innovations and agricultural land use in rainfed districts of Khyber Pakhtunkhwa, Pakistan. Farmers’ input market integration may contribute to innovation and adoption among farmers, which may in turn positively influence the sustainable use of agricultural land. To examine this hypothesis, was conducted a study with farmers and input providers to assess the potential constraints on quality inputs, prices, and extension information.

Participatory action Research In Software Methodology Augmentation (PRISMA) is a software development methodology which has been amalgamated with Participatory Action Research (PAR). This paper justifies the inclusion of PAR in software development, and describes the PRISMA methodology vis-à-vis a case study. Specifically, the case study encompasses the development of eToro, an Indigenous Knowledge Management System for the Penans, a remote and rural community in Malaysian Borneo

This publication contains twelve modules which cover a selection of major reform measures in agricultural extension being promulgated and implemented internationally, such as linking farmers to markets, making advisory services more demand-driven, promoting pluralistic advisory systems, and enhancing the role of advisory services within agricultural innovation systems.

gricultural innovation is essential for improving the livelihoods of resource-poor farmers in developing countries such as Bangladesh. Within an Information and Communication Technology (ICT) strategy for agricultural development, social media is considered a means of networking, collaboration and co-learning, and thereby supporting innovation processes. However, it is not known how extension agents of the Department of Agricultural Extension ‒ the largest public sector organisation ‒ have been utilising social media to strengthen agricultural innovation.

In the context of an exponential rise in access to information in the last two decades, this special issue explores when and how information might be harnessed to improve governance and public service delivery in rural areas. Information is a critical component of government and citizens’ decision-making; therefore, improvements in its availability and reliability stand to benefit many dimensions of governance, including service delivery.

Rapid climatic and socio-economic changes challenge current agricultural R&D capacity. The necessary quantum leap in knowledge generation should build on the innovation capacity of farmers themselves. A novel citizen science methodology, triadic comparisons of technologies or tricot, was implemented in pilot studies in India, East Africa, and Central America. The methodology involves distributing a pool of agricultural technologies in different combinations of three to individual farmers who observe these technologies under farm conditions and compare their performance.