This thesis is situated in this field of inquiry and studies entrepreneurship in agriculture. It explores how we can further develop both agriculture and sustainable rural areas. Farmers have traditionally played a significant role in rural areas and rural development, and still do. However in pace with societal development and the reduced number of farms and farm production, their role has changed. Today, they are considered as raw material producers, being the first link in a food chain, and active in landscape conservation in the countryside.