This brief evaluates the needs in order to Albania develop a competitive Fruit and Vegetable market.The fruit and vegetable sector represents 20 percent of Albanian agriculture but contributes 36 percent of its exports and this share is expected to increase. The note posits an idea that as the domestic market for many of these products is saturated, Albanian fruits and vegetables have been gaining ground in the Western Balkans and are well positioned to make headway in the EU-28 market as well.

The aim of this study is try to assess the potential of a hybrid approach to unravel consumer behaviour in agri-food markets. Concretely, the hybridization of the attitudinal approach, by means of the classical-utility theory, is explored, which represents a novelty in the literature where those attempts are truly scarce for foodstuffs.

Among other functions, the INIA is involved in national and international cooperation in the field of agri-food research. The process of identifying and classifying gaps in our knowledge forms an essential part of this effort. This article describes that process, the tools and the materials used to achieve the final objective, namely, the identification of research priorities in the Spanish agri-food sector in order to deal with the societal challenges posed by society and the stakeholders involved.

The aim of this paper is to analyse whether the family control exerts a significant influence on profitability in agri-food companies that have been vertically integrated. This assumption is based on the idea that family-owned firms better overcome the internal conflict that arises in a company by reducing transaction costs. We have analysed the determinants of the profitability and its annual increase, considering the kind of company and its sector

The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’ innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain

This paper studies the relationship between internationalization and performance in agri-food firms. In line with the recent literature, it analyses the effects of the degree of internationalization using a uniform sample, a long-term focus and a measure that combines export intensity and regional diversification. The study empirically confirms the hypothesis of a horizontal S-curve relationship between geographical diversification and performance and identifies three phase