Agricultural marketing is the main driving force for economic growth. But it is poorly developed in most developing countries. The main cause for the poor development of the agricultural production is the poor development of the agricultural marketing. To overcome this problem the government of Ethiopia has developed a master plan to enhance market oriented production. To realize this plan different projects have been developed and implemented in different parts of the country.

Livestock have strong empowerment potential, particularly for women. They offer millions of women in the Global South the opportunity to provide protein-rich foods for home consumption and sale. Livestock provide women with income and opportunities to expand their livelihood portfolios and can strengthen women’s decision-making power. Fully realizing livestock’s empowerment potential for women is necessary for sustainable livestock development. It requires, though, that gender-equitable dynamics and norms are supported in rural communities.