This case study in the development of hot pepper marketing in the Caribbean covers the period from the early 1980's to 2000. During the period several partnerships were forged among a host of public and private research institutions, export agencies, private companies and farmer groups to solve major constraints along the commodity chain.

The report introduces 30 young innovators, 21 featured with full stories, and nine other "innovators to watch". They come from countries including Barbados, Botswana, Cameroon, Côte d'Ivoire, Kenya, Nigeria, Uganda, Jamaica, Senegal, Tanzania. The publication presents a multidimensional picture of the emerging field of ICT entrepreneurship in agriculture in developing countries. It describes challenges but also successes already achieved. It contains advice for aspiring agtech entrepreneurs as well as recommendations from youth on how to support their ventures.