In this paper is presented a novel approach for technology innovation and dissemination to achieve sustainable intensification in the fields of smallholder farmers. The Science and Technology Backyard (STB) is a hub in a rural area that links knowledge with practices to promote technology innovation and exchange.

Like other developing countries, Pakistan is under severe economic pressure and striving to boost entrepreneurial orientation for achieving growth through minimal depletion of natural resources. In order to facilitate widespread and successful adoption of green entrepreneurial farming, it is crucial to address barriers inhibiting the uptake of green entrepreneurial activities in farming for the sustainability of natural resources as well as food provision. To this end, the present study aimed to investigate barriers in the adoption of green entrepreneurial farming in Pakistan.