The study responds to the request by farmers in the Hohoe and Jasikan Rice Innovation Platforms, to identify traders and consumers’ rice preferences to enable them produce rice varieties that meet users’ demands. The study provided strategic guidelines for the development of a marketing and promotional plan for locally produced rice in Ghana. The report is structured as follows: Chapter one introduces the study including the study objectives, design and methodology.

This study aims at exploring scaling up factors that determine the successful up scaling or otherwise of agriculture innovations in Ghana. This is done through a case study approach by analysing selected agricultural innovations to determine the strategies used to scale up as well as factors that account for successes or failures of the scaling up.

To establish an effective monitoring and evaluation system that would effectively measure progress towards achieving the project objectives and targets, different data collection methods including surveys, focus group discussions and participatory workshops were conducted. Data were collected to have an in-depth understanding of the constraints in the rice value chain and to identify intervention strategies for addressing the constraints through the value chain analysis approach.