According to the authors of this paper, actual methods of scaling are rather empirical and based on the premise of ‘find out what works in one place and do more of the same, in another place’. These methods thus would not sufficiently take into account complex realities beyond the concepts of innovation transfer, dissemination, diffusion and adoption. As a consequence, scaling initiatives often do not produce the desired effect.

This chapter explores the interrelationships between economic change and environmental issues, by showing how aspiration, education, and migration are variously connected to a loss of agroecological knowledges for rural young people. It reviews a series of case studies from Vietnam, India, and China on the implications for rural youth of changed aspirations and ecological and economic stress. The economic and cultural pressures of globalization mean young people increasingly aspire for a life outside of agrarian- and natural resource-based livelihoods.

Farmer innovation diffusion (FID) in the developing world is not simply the adoption of an innovation made by farmers, but a process of communication and cooperation between farmers, governments, and other stakeholders. While increasing attention has been paid to farmer innovation, little is known about how farmers’ innovations are successfully diffused. To fill this gap, this paper aims to address the following questions: What conditions are necessary for farmers to participate in FID? How is a collaborative network built up between farmers and stakeholders for this purpose?

Most of today’s information services on the web are designed for PC users. There are few services fit to be accessed by mobile devices. In the countryside of China, most of the mobile phone users can not access the Internet. For this reason, was developed a General Agriculture Mobile Service Platform. The Platform is designed to make these information services fit to be accessed by mobile users, and to make those mobile phone users can use these services without Internet connection.

In order to solve the problems of low efficiency and backward methods in the agro-technical extension activities, this paper designed an agro-technical extension information system based on cloud storage technology. This paper studied the key technologies, such as cloud storage service engine, cloud storage management node and cloud storage data node and designed the overall architecture of the agro-technical extension information system based on cloud storage technology.

This paper introduces a practical e-learning system, identified as Knowledge Exchange E-learning System (abbr. KEES), for knowledge distribution in rural areas. Particularly, this paper is about providing a virtual teaching and learning environment for small holders in agriculture in those rural areas.

Information and Communication Technology (ICT) development strategy in Chinese rural areas is an indispensable part of national development strategies. This paper reviews the ICT framework in agriculture and rural areas launched by the Department of Agriculture in China. It compares the rural ICT policies and strategies between China and the European Union (EU). The ICT development strategy framework is analyzed based on the situation in Chinese rural area and the experiences of the EU. Some lessons and suggestions are provided

China is at a critical stage of transformation from traditional to modern agriculture and its agriculture and rural economic sector faces severe challenges of shortage of natural resources, environmental degradation, agricultural disasters, sluggish income growth of farmers and widening disparity between urban and rural areas. The fundamental solution to these problems lies with the advancement of agricultural science and technology.

Since agricultural scientific data are valuable resources in the field of agricultural science and technology, it is important to share scientific data in agricultural science. The paper analyses current situation and existing problems on data sharing in China, based on expounding the connotation of agricultural scientific data. Then some countermeasures and suggestions are put forward to promote the level of the agricultural scientific data sharing

This article focus on studying brand experience under the background of IOT through data selecting and analysis , try to make a service design plan according to the design-driven branding innovation. The study take a local fruit brand as study object named “Taozhiyuan” , not only focus on logo or package but try to establish a co-design platform which all the stakeholders and take part in . This platform is based on the system supported by the Wuxi PeachWell IOT Technology Co. Ltd