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Displaying 1 - 3 of 3 results.
Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices
The aim of this study is try to assess the potential of a hybrid approach to unravel consumer behaviour in agri-food markets. Concretely, the hybridization of the attitudinal approach, by means of the classical-utility theory, is explored, which represents a novelty in the literature where those attempts are truly scarce for foodstuffs.
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Année de publication:
2019
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The influence of family ownership in the profitability of vertically integrated companies. Evidence from the Spanish agri-food industry
The aim of this paper is to analyse whether the family control exerts a significant influence on profitability in agri-food companies that have been vertically integrated. This assumption is based on the idea that family-owned firms better overcome the internal conflict that arises in a company by reducing transaction costs. We have analysed the determinants of the profitability and its annual increase, considering the kind of company and its sector
Sujet(s):
Année de publication:
2019Où est situé la ressource?:
- Link to web resource
The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain
The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms’ competitive positions. This study seeks to analyze the role played by the consumers’ innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain
Sujet(s):
Année de publication:
2019Où est situé la ressource?:
- Link to web resource
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