The purpose of this article is to assess the inclusivity of on-farm demonstration across Europe, in relation to age, gender, and geographical location of participants. The paper is based on a survey of 1162 on-farm demonstrators (farmers and organisations) and three supraregional workshops. Overall, on farm-demonstrations were found to be engaging young(er) farmers who are at a career stage of being able to implement long-term innovations. However, across Europe demonstrations were primarily attended by men.