The quality of rural extension and advisory services is a crucial element in fostering innovation and rural development. This article aims to clarify the concept of quality of rural extension and to develop a preliminary theoretical framework. An ample literature review was conducted in search of articles on service quality and quality of rural extension and advisory services. The first part presents the main results of the literature search on quality of extension services. The definition of quality is not universal.

This is one of a series of training modules developed following several workshops on agricultural innovation systems (AIS) and value chains development (VCD) organized for principle investigators of ASARECA’s programs in 2010 and 2011. The modules were compiled to assist in facilitating similar training that participant trainees may organize. The principle behind teaching and presenting the two concepts of innovation systems and VCD is based on the fact that they are strongly related, and there is opportunity for thinking and applying the two together in most agricultural programs.