Little is known about effective ways to operationalize agricultural innovation processes. The authors of this article use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation processes occur in heterogeneous and changing contexts. Their research shows how a program, that initially had a relatively narrow technology focus, evolved towards an innovation system approach.
The aim of this study was to identify the actors involved in the innovation system producers of corn Mexico Center Region, highlighting the role of the actors of institutional support in adoption of innovations. To do this, 490 corn producers served within the framework of MasAgro 2012 program, in the states of Guerrero, Hidalgo, Puebla, Morelos, State of Mexico and Tlaxcala were interviewed. The degree of adoption of innovations was measured, and using the methodology of social network analysis linking between actors analyzed.
The core idea of the article is the existence of complicated array of deterrent factors that influences innovation activity of agriculture organizations, and subjective, psychological factors among those factors as well. The main goal of this work is to assess the top management and proprietors’ of AIC enterprises readiness to implement the innovations. As a research’ working hypothesis used the decisive role of human factor in answering the question whether to innovate or not.