Agriculture remains the mainstay of Indian economy and major source of livelihood of rural household, predominantly by small and marginal farmers, and securing the food and nutritional security. This paper describes the reality of small and marginal farmers in India. These farmers face several problems of credit, input supply, proper linkage with market as so on. Women farmers are lagging behind in adopting the drudgery reduction technologies followed by health and nutrition of farm families.

The quality of rural extension and advisory services is a crucial element in fostering innovation and rural development. This article aims to clarify the concept of quality of rural extension and to develop a preliminary theoretical framework. An ample literature review was conducted in search of articles on service quality and quality of rural extension and advisory services. The first part presents the main results of the literature search on quality of extension services. The definition of quality is not universal.