Based on 25 case studies from the global comparative study ‘GENNOVATE: Enabling gender equality in agricultural and environmental innovation’, this paper explores rural young women’s and men’s occupational aspirations and trajectories in India, Mali, Malawi, Morocco, Mexico, Nigeria, and the Philippines. The study draw upon qualitative data from 50 sex-segregated focus groups with the youth to show that across the study’s regional contexts, young rural women and men predominantly aspire for formal blue and white-collar jobs

Local gender norms constitute a critical component of the enabling (ordisabling) environment for improved agricultural livelihoods–alongsidepolicies, markets, and other institutional dimensions. Yet, they havebeen largely ignored in agricultural research for development.