Market opportunities are increasing at a rapid pace for livestock products, fuelled by rising incomes, globalisation and urbanisation, particularly in the developing world. At the same time, these opportunities bring increased complexity in the supply channels that market, distribute, organise and govern high-value products. This begs the questions on the ability of smallholder producers to contribute to this complex process.

Rural extension is a process of work and accompaniment with the producer aimed to sustainable development of their skills. In Mexico, a series of extension models have been adapted, that goes from the US, implemented in the early 1980’s, to the hub model or innovation node (platform - demonstration module - extension area) applied since 2010 under the MasAgro Program. The aim of this paper is to analyze the various processes of extension in Mexico.