Little is known about effective ways to operationalize agricultural innovation processes. The authors of this article use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation processes occur in heterogeneous and changing contexts. Their research shows how a program, that initially had a relatively narrow technology focus, evolved towards an innovation system approach.

Innovation is often presented as one of the main catalysts for more sustainable and inclusive development. In the agricultural and food sectors, innovation is characterized not only by specificities arising from its relationship to nature, but also from the wide diversity of its stakeholders, ranging from farmers to consumers, and including intermediaries such as the research community and advisory services. Innovation emerges from interactions between these actors, who mobilize resources and produce knowledge in collaborative mechanisms in orderto generate changes.

The aim of this study was to identify the actors involved in the innovation system producers of corn Mexico Center Region, highlighting the role of the actors of institutional support in adoption of innovations. To do this, 490 corn producers served within the framework of MasAgro 2012 program, in the states of Guerrero, Hidalgo, Puebla, Morelos, State of Mexico and Tlaxcala were interviewed. The degree of adoption of innovations was measured, and using the methodology of social network analysis linking between actors analyzed.