Adapting through innovation is one way for rural communities to sustain and improve their livelihoods and environments. Since the 1980s research and development organizations have developed participatory approaches to foster rural innovation. This paper develops a model, called the Learning-to-Innovate (LTI) model, of four basic processes linked to decision making and learning which regulate rate and quality of innovation. The processes are: creating awareness of new opportunities; deciding to adopt; adapting and changing practice; and learning and selecting.