This paper describes a process for stimulating this engagement to develop a shared understanding of systemic problems, challenge prevalent institutional logics, and identify individual and collective actions that change agents might undertake to stimulate system innovation. To achieve this the process included (i) multiple actors from the agricultural innovation systems, (ii) steps to prompt reflexivity to challenge underlying institutional logics, (iii) an iterative process of practical experimentation to challenge current practices, and (iv) actions to encourage generative collaboration.
The language of co-creation has become popular with policy makers, researchers and consultants wanting to support evidence-based change. However, there is little agreement about what features a research or consultancy project must have for peers to recognise the project as co-creative, and therefore for it to contribute to the growing body of practice and theory under that heading. This means that scholars and practitioners do not have a shared basis for critical reflection, improving practice and debating ethics, legitimacy and quality.