This study aims at contributing to a better understanding of the linkage between supply chain performance and possible performance improvement with respect to food quality and safety. Therefore, the paper addresses the question whether the level of collaborative planning and close supply chain relationships could help improve quality and safety of organic supply chains. The study was conducted as a part of the multi-disciplinary EU-wide survey of organic supply chains, carried out in 8 European countries.
The paper is structured as follows. First, definitions and conceptualisations of trust are considered, before moving on review the literature on trust in rural network models of business support. Next, the empirical study design is described, which consisted of case studies of business advice programmes offered to artisanal food enterprises in Northern Ireland and displaying varying degrees of trust. The results of the empirical study are reported and then discussed, with reflections on how trust evolved in each case, and the ways in which trust was lost