Farmers in Asia like to grow cassava because the crop will tolerate long dry periods and poor soils, and will produce reasonable yields with little inputs. Most farmers realize, however, that cassava production on slopes can cause severe erosion, while production without fertilizer inputs may lead to a decline in soil productivity. Research has shown that cassava yields can be maintained for many years with adequate application of fertilizers, and that there are various ways to reduce erosion.
This chapter demonstrates an experience of implementing an alternative approach, known as participatory communication with strong cultured-centered perspectives. A series of interactive extension or facilitation activities is described. The activities were aimed to conserve rare rice varieties and the unique farming practices in an indigenous community’s areas in the eastern region of Java Island.