This brief describes how Women in Business Development Incorporated (WIBDI), a non-profit organisation in Samoa, works with farming families to produce highvalue products for local and global markets. Shifting away from a women-focused approach, WIBDI now uses an approach that involves the whole family, keeping all family members on board. It has also invested in digital applications and resources to increase the efficiency of operations, profile the producers and their products, and facilitate engagement with markets and customers
This brief outlines why it is needed an index to measure and monitor women’s access to the services, markets, policies and other aspects constraining their ability to contribute to and benefit from opportunities in agriculture and agribusiness, especially in the developing world. This would allow policy-makers, women’s development advocates and development partners to better focus their efforts so they make agriculture work for women