A growing variety of public and private rural advisory services are available today, leading to increasingly pluralistic service systems (PSS) – in which advisory services are provided by different actors and funded from different sources. PSS have emerged in many countries as a response to a decline in public sector extension and the increasing demand for tailored, diverse and market-oriented services. Private companies, non-governmental organizations and producer organizations, today play more active roles alongside traditional public sector providers.

In this paper,  presented at the 12th European IFSA Symposium (Workshop: "Generating spaces for innovation in agricultural and rural development") in 2016, the authors assess the integration of new entrants to small-scale farming into agricultural knowledge and innovation systems (AKIS), in four study sites located on Europe’s periphery (Bulgaria, Poland, Portugal, and the United Kingdom).