ecause the climate has been rapidly changing and undermining the sustainability of the agriculture sector, Agricultural Extension and Rural Advisory Services (AERAS) need to rethink their contemporary roles and initiatives. Although enhancing agricultural innovation is considered a key process to increase farm income and ensure sustainability under complex climate-affected development conditions, little is known how AERAS can support the process in the said context. A broad range of literature was reviewed and a deductive coding approach was followed to analyze the literature.

gricultural innovation is essential for improving the livelihoods of resource-poor farmers in developing countries such as Bangladesh. Within an Information and Communication Technology (ICT) strategy for agricultural development, social media is considered a means of networking, collaboration and co-learning, and thereby supporting innovation processes. However, it is not known how extension agents of the Department of Agricultural Extension ‒ the largest public sector organisation ‒ have been utilising social media to strengthen agricultural innovation.