ecause the climate has been rapidly changing and undermining the sustainability of the agriculture sector, Agricultural Extension and Rural Advisory Services (AERAS) need to rethink their contemporary roles and initiatives. Although enhancing agricultural innovation is considered a key process to increase farm income and ensure sustainability under complex climate-affected development conditions, little is known how AERAS can support the process in the said context. A broad range of literature was reviewed and a deductive coding approach was followed to analyze the literature.

gricultural innovation is essential for improving the livelihoods of resource-poor farmers in developing countries such as Bangladesh. Within an Information and Communication Technology (ICT) strategy for agricultural development, social media is considered a means of networking, collaboration and co-learning, and thereby supporting innovation processes. However, it is not known how extension agents of the Department of Agricultural Extension ‒ the largest public sector organisation ‒ have been utilising social media to strengthen agricultural innovation.

This paper analyses a biotechnology-focused project which aims to promote the development and adoption of tissue culture bananas by small-scale farmers in Kenya. The paper highlights the generation of several important narratives that are used to justify the development and dissemination of this technology. First, a disaster narrative, a series of claims regarding rural livelihoods and banana production in Kenya, is generated. This creates a political and technical space for the creation of a new science that can solve these problems.

Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.