AFINET is one of the seventeen thematic networks that the European Union has financed under the H2020 framework and it is supervised by the EIP-Agri in order to foster innovation in Europe. The main topic of AFINET is agroforestry a practice of deliberately integrating woody vegetation with crops and/or animal systems and the promotion of this practice to foster climate changes. AFINET follows a multi-actor approach linked to the nine Regional Innovations Networks created to identify main challenges and develop main innovations about agroforestry.

This paper analyses a biotechnology-focused project which aims to promote the development and adoption of tissue culture bananas by small-scale farmers in Kenya. The paper highlights the generation of several important narratives that are used to justify the development and dissemination of this technology. First, a disaster narrative, a series of claims regarding rural livelihoods and banana production in Kenya, is generated. This creates a political and technical space for the creation of a new science that can solve these problems.

Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.