Farmers in the Lake Victoria crescent zone have over the years struggled with pests and diseases in a country full of fake agricultural inputs, access to markets, post-harvest losses, declining soil fertility and the changes of weather. The production for most farmers is rain fed and is greatly affected by climatic changes. The Mukono Wakiso innovation platform (IP) was formed to help farmers find solutions to these issues.

This paper analyses a biotechnology-focused project which aims to promote the development and adoption of tissue culture bananas by small-scale farmers in Kenya. The paper highlights the generation of several important narratives that are used to justify the development and dissemination of this technology. First, a disaster narrative, a series of claims regarding rural livelihoods and banana production in Kenya, is generated. This creates a political and technical space for the creation of a new science that can solve these problems.

Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.