Understanding diversity of smallholder farm households is of critical importance for the success of development interventions. Farming households often will devise livelihood strategies that provide the best guarantee for survival and based on their socioeconomic vulnerability. This study examines how achievements from the Integrated Agricultural Research for Development (IAR4D) approach through participation in innovation platform activities accrue to smallholder farming households of diverse socioeconomic status.

This paper analyses a biotechnology-focused project which aims to promote the development and adoption of tissue culture bananas by small-scale farmers in Kenya. The paper highlights the generation of several important narratives that are used to justify the development and dissemination of this technology. First, a disaster narrative, a series of claims regarding rural livelihoods and banana production in Kenya, is generated. This creates a political and technical space for the creation of a new science that can solve these problems.

Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.