This paper analyses a biotechnology-focused project which aims to promote the development and adoption of tissue culture bananas by small-scale farmers in Kenya. The paper highlights the generation of several important narratives that are used to justify the development and dissemination of this technology. First, a disaster narrative, a series of claims regarding rural livelihoods and banana production in Kenya, is generated. This creates a political and technical space for the creation of a new science that can solve these problems.

Communication is essential to making biotechnology and genomics relevant to developing countries and poor people. Few would disagree with that. But many are sceptical about public relations efforts to impose inappropriate technological ‘solutions’ on developing countries. This paper is a partial reflection on how PR and advocacy ‘mixes’ can be understood and whether they can be useful to innovation in developing country contexts.

Global climate change and food security are complex and closely intertwined challenges. A key requirement for dealing with them successfully is that agriculture becomes more eco-efficient. As researchers work toward this goal, they must always ask, “Efficiency for whom?” Finding answers to this question requires that research be conducted from a systems perspective in a broadly participatory manner involving complex collaborative arrangements.