Digital agriculture is likely to transform productive processes both on- and off- farm, as well as the broader social and institutional context using digital technologies. It is largely unknown how agricultural knowledge providing organisations, such as advisors and science organisations, understand and respond to digital agriculture. The concept of ‘organisational identity’ is used to describe both initial understandings of, and emerging responses, to digital agriculture, which together show how organisations ‘digi-grasp’, i.e.

This study identifies systemic problems in the New Zealand Agricultural Innovation System (AIS) in relation to the AIS capacity to enact a co-innovation approach, in which all relevant actors in the agricultural sector contribute to combined technological, social and institutional change. Systemic problems are factors that negatively influence the direction and speed of co-innovation and impede the development and functioning of innovation systems. The contribution in the paper is twofold.