The OECD Mission Action Lab critically examines the practice of missions and mission-oriented policies as well as their suitability to different problem contexts. Addressing complex challenges comes first, methods come second. The Lab is, thus, not promoting "missions" as the one and only instrument to address complex problems or societal transitions. Rather, we aim to understand when and how mission as an approach to public policies is useful and, sometimes more importantly, when it is not.

Despite the concept's widespread popularity, the terminology surrounding missions can come across as convoluted. This is understandable, given that the term - which denotes ambitious, time bound, cross-sectoral and measurable policy objectives to address grand societal challenges such as climate change mitigation, biosphere restoration or tackling health inequities - has proven to be both deceptively intricate and remarkably versatile.

The United Nations predicts that we need to increase food production globally by 70 percent to feed 9.6 billion people by 2050. But at the same time, given the climate crisis, we need to significantly reduce the use of energy, water, and land needed to produce food and lower its carbon footprint. In other words, we must figure out how to produce and distribute more food using fewer resources and emissions. We must learn to do farming better with less.

Food security is a critical challenge –  the World Bank includes it among the eight global challenges to be addressed at scale in 2024. Climate shocks, economic instability and geopolitics have significantly impacted crop yields and food supply chains.

India's smallholding farmers face significant challenges. They struggle with erratic weather and the impacts of climate change, pest infestations, and declining yields. Financially constrained, many are trapped by high-interest loans from local lenders. Post-harvest, issues such as crop wastage, logistics, and market access can add their troubles, with up to 40 percent of produce lost. Market fluctuations and the inability to meet quality standards further exacerbate their struggles.

Colombia produces more sugar per month on one hectare of land than any other country. This privilege is due to the productivity of sugar cane grown in the Cauca River valley, where 14 processing plants operate nearly year-round to produce sugar, honey, bioethanol, and electrical energy. The cane is supplied by 2750 growers, owners of 75 percent of the 240 000 hecatres planted, and by the sugar mills themselves (25 percent of the area). The sugar cane chain provides more than 286 000 direct and indirect jobs.

The problems of family businesses transcend borders, scales, environments, and areas. Within the agricultural sector, family businesses represent 80 percent of the productive units that contribute to the economic development of Argentina and Uruguay. This initiative forms a virtual community where the target audience is the owners, partners, founders, advisors, managers, potential successors, and anyone interested in issues related to the family businesses, without distinction of gender or age, in the agricultural sector of these countries.

Mexico is considered the geographic center of origin of the Agave genus. The "maquey pulquero" (Agave mapisaga and A. salmiana) is produced and used in central mexico to make a traditional fermented beverage known as pulque, which has been made and consumed since pre-Hispanic times and is still a form of subsistence for rural families.