Cross bred cow adoption is an important and potent policy variable precipitating subsistence household entry into emerging bulk markets. This paper focuses on the design of policies that create and sustain milk-market expansion among a sample of households in the Ethiopian highlands. In this context it is desirable to measure a household's `proximity' to market in terms of the level of deficiency of an essential input. This problem is compounded by four factors.

Members of the Pan-Africa Bean Research Alliance were working to improve their capacity in planning and management through the introduction of participatory monitoring and evaluation (PM&E) systems to national agricultural research and extension institutes (NARES) and their partners in Eastern and Southern Africa. The national bean programmes within NARES in six countries had been successful in institutionalising PM&E and in encouraging partners involved in the dissemination of bean technologies to incorporate PM&E systems in their projects.

Improved Productivity and Market Success (IPMS) of Ethiopian Farmers is a five‐year project funded by Canadian International Development Agency (CIDA) and being implemented by the International Livestock Research Institute (ILRI). The project focuses on the development of new approaches and processes for: development of market oriented agriculture emphasizing marketable commodities; knowledge management; and innovation capacity development.

In recent years the there has been an increasing recognition of the potential of the innovation systems concept to provide new ways of making more effective use of agricultural research and improve its impact on socially desirable outcomes. This paper documents the experiences of a group of researchers in India who experimented with this framework and tried to operationalise its principles in project design. The paper comments on some of the implications of using this approach and the challenges it presents for implementers of agricultural research projects in developing countries.